Partners on your firm’s journey
Maxim Zimmerman is not alone in his work.
We leverage networks to build unique crews for unique law firm needs.
We are former intake managers, law firm administrators, and dedicated innovators who have either been in the trenches of law firm client service or the realms necessary to support it for years.
We bring the empathy and resourcefulness gained from life in, around, and outside the practice of law.
Maxim Zimmerman
I have worked in law firm intake and operations since 2015, cutting my teeth then digging in deep at Price Benowitz, LLP in Washington, D.C.
Starting as an unpaid intern who stocked office supplies, did court runs, and drafted form retainers, I then conducted tens of thousands of intakes for years.
Becoming the Intake Director for more than 8 practice areas in the 30+ lawyer firm, I oversaw various iterations of staff and technology, coordinating sales and client service with marketing. I trained new lawyers in intake and sales, and developed procedures in various legal markets in the mid-Atlantic region.
I have chosen to eat, sleep, and breathe law firm management for almost 10 years.
Client experience at all levels
After leading an intake team through much of the pandemic, I worked for the innovative all stars at Great Legal Marketing, and with other fantastic minds in the consulting space before Maximize took flight.
I have since advised and trained lawyers and intake teams in old, new, solo, small, volume, rural, tribal, and community practices across the country.
Now, Maximize Advising helps firms do better for more clients, their way – and seeks to foster new traditions in the legal world.
As a 2L student at Mitchell Hamline School of Law, I am also elevating my ability and role in the legal world.
Our team Maximizes relationships
Max is not alone in his work.
Maximize Advising maintains relationships with multidisciplinary professionals who add unique value to law firm training and design.
We build unique crews when we need to meet unique needs.
The Maximize bench partners with super-nova law firm implementer Bryan Benavides, M.B.A., (Chief Revenue Officer, Blu Shark Digital) to bring a wealth of perspective to the table for the firms we partner with.
"One size never fits all"
Maximize Advising 